Connecting with Female Decision-Makers: Transforming Funeral Home Services

Connecting with Female Decision-Makers: Transforming Funeral Home Services

In funeral service, where women frequently make end-of-life arrangements and likely influence a significant portion of funeral decisions—similar to how they drive 60% of consumer purchases in other industries—understanding how to effectively connect with female...
Building & Maintaining a Strong Funeral Service Team: Insights from Suzanne Akre

Building & Maintaining a Strong Funeral Service Team: Insights from Suzanne Akre

In our latest Johnson Consulting Conversations, we spoke with Suzanne Akre, Founder and CEO of Akre & Associates and Akre Legacy Recruiting. With over 30 years of recruiting experience, Suzanne shared valuable insights about recruiting in the funeral service...
Innovative Marketing for Funeral Homes: Insights from Bob Arrington on ObituaryShare

Innovative Marketing for Funeral Homes: Insights from Bob Arrington on ObituaryShare

In this month’s Johnson Consulting Conversations, I had the pleasure of speaking with Bob Arrington, Founder of Arrington Funeral Directors and President of ObituaryShare and marketing for funeral homes.  One of the most significant challenges facing funeral...