Consider these questions regarding your current business practices:
- Is it your goal to provide the best possible care for your families?
- Are you guiding your families in all decisions related to their loved one, i.e., ceremony, final rest, meaningful merchandise?
- Do you assure families you will provide them an opportunity to make plans in advance?
- Would it be valuable to your business if the families you currently care for made plans in advance for themselves?
- Is your current method of providing information for advance plans to, “the customers you already have,” effective?